Frequently Asked Questions
About the Value Insights Profile

Q: What can the Value Insights Profile do for me?

A: The Value Insights Profile (VIP) can help you identify peoples' real talents and learn to make the most of them. It can help you recognize the underlying causes of performance problems and how to deal with them. And it can help you determine, in advance, whether a job candidate has the capacity to meet your needs and expectations.

Q: Who has used the Value Insights Profile?

A: The Profile has been used at KPMG, AT&T, Kraft, Nissan, Marchon, LDMI, Ferrellgas, Ledy Design, Rapistan, Zelenka Nurseries, TRUSA, Michigan National Bank, EDS, Ryder Truck, the World Wide Web Institute, in Universities and in City, State and Federal Government Agencies.

Q: What makes the Value Insights Profile so special?

A: The VIP is the only assessment system that can objectively measure and identify how people think and why they make the decisions they do.

Q: Is the Value Insights Profile valid and reliable?

A: Yes.There have been over 100 studies during the past 50 years validating the instrument accurately measures intrinsic, extrinsic and systemic thought patterns that are the basis for understanding "what makes us tick."

Q: How can such a simple tool provide such in-depth information?

A: It's all in the numbers. While it takes only about 20 minutes to rank order two sets of 18 phrases, there are 6.4 quadrillion combinations of possible responses. The specific algorithmic patterns created by an individual's responses mathematically identify that person's profile.